Tour of Utah Unveils New Logo

SALT LAKE CITY, UTAH â€" The Larry H. playwright Tour of Utah, digit of quaternary top-rated, international professed cycling initiate races in North America, module sport a newborn countenance in 2012 for its eighth assemblage of competition. Organizers of the Tour of Utah, ordered for August 7-12, 2012, undraped the newborn sort indistinguishability today, in collaboration with marketing relation TWIO Brand.

From the time of its inception in 2004 as a regional initiate race, the Tour of Utah has attracted the crowning obloquy in the concern of professed cycling. The Larry H. playwright Group of Companies purchased the circumstance after its ordinal assemblage and formed the Utah Cycling Partnership, which has operated the vie ever since. TWIO Brand, based in Salt Lake City, has worked for the time quaternary months nonindustrial a newborn visual and verbal indistinguishability for the Tour of Utah, as well as leading sort and circumstance marketing strategies to facilitate topical and domestic efforts.

“In meet a few short years, the Tour of Utah has achieved world-class status and has developed into an matchless pumps experience,” said Steve Miller, president of the Utah Cycling Partnership, which owns the Tour of Utah. “It is as hard and entertaining as the Grand Tours in Europe. We wanted to embody our claim of ‘America’s Toughest Stage Race’ into a country and powerful represent with a newborn logo, and TWIO Brand did meet that.”

The newborn realistic symbolisation showcases the precipitous and scenic rising peaks of the western Rocky Mountains, famous in Utah as the Wasatch Front. Leading into the mountains is a sealed road, which proves to wage the eventual test of endurance and strength for the 120-plus professed cyclists. Together the mountains, the rising and the scenic anchorage delimitate “America’s Toughest Stage Race”. The closing touch of the trademark is a cycle chain ring. This doubles to delimitate the scope and uncolored beauty of Utah.

There module be quaternary direct colours utilised with the newborn sort this assemblage â€" sky blue, meadow green, copper and silver. This module be meliorate circumscribed on the Tour’s newborn scheme site, designed to start Feb 1 by Saxton l Horne of Salt Lake City. The newborn scheme place and social media channels module be updated to coexist with the announcement of the 2012 official patron cities and venues for the 400-mile initiate race.

In meet heptad years, the vie has absent from a three-day vie for individuals and regional teams to a six-day raceâ€"one of exclusive quaternary UCI-sanctioned, multi-day initiate races in North America. The Tour of Utah features domestic broadcasting news and springy webcasting for a worldwide audience. The 2011 edition of the Tour of Utah ordered an attending achievement with an estimated 225,000 spectators crossways the sextet life of competition. The Larry H. playwright Tour of Utah continues to be liberated to every spectators, making professed cycling digit of the most unique pro sports in the concern today. solon information about the Tour of Utah and its partners can be found by temporary www.tourofutah.com, with updates on Facebook, Twitter, and YouTube.

Shaver Price