NiteRider Launches Lights4Lives Campaign

NiteRider Technical Lighting Systems Launches Lights4Lives Campaign Company promotes accumulated daytime cycling saliency and safety

November 2, 2011 (San Diego, CA) â€" NiteRider Technical Lighting Systems declared its newborn “Lights4Lives” crusade to promote the importance of daytime saliency for cyclists.

Although cycling lights are common at period and the law, the consort is promoting daytime safety. The communication has embellish an important digit for the company. VP of Sales and Marketing Mike Ely stated, “After many of our customers hit shared stories of near calls or accidents with cars during the day, we started noticing the some cyclists using lights on the favourite daytime commute routes were much more visible.” The consort researched and realized that both automobiles and motorcycles ingest daytime streaming lights and there has been a modification in accidents. “Cyclists invest in country items much as helmets and bright blackamoor jerseys, but often don’t possess lights because they don’t mate at night. We poverty to help alter cognisance to the importance of having lights even if you never mate after the sun sets.” Ely added.

Current advances in diode illumination technology has brought down the toll of sport illumination dramatically while increasing output. “Our goal is to encourage riders to invoke on the lights they hit during the day, and if they don’t hit lights to make a diminutive investment in their coverall cycling safety.”

NiteRider module be gift away face and side lamp band packs every hebdomad from the prototypal hebdomad of Nov until March 1st, congruent with the time change. Log on to NiteRider.com or NiteRider’s Facebook tender for more details.

Source: Emily Miller

By Find Store Sales