Go Behind the Scenes at CamelBak with New Technologies, New Website | Road Bike Reviews, Bicycle Reviews, Best Road Bike

Wednesday, October 12, 2011

Go Behind the Scenes at CamelBak with New Technologies, New Website

PETALUMA, CA â€" Anyone who’s ever wondered what makes CamelBak® hydration products so unequalled and innovative crapper today encounter out thanks to the company’s radically redesigned website. Never-before-told stories are acquirable at www.CamelBak.com, where visitors are aerated to a patron of mutual features, including the launching of a barcode attach reader, more than 80 newborn videos, behind-the-scenes work footage and admittance to CamelBak’s stable of decorated athletes.

The newborn place offers stories most the story and culture of CamelBak, which began digit decades ago with an IV activity and a white plaything sock. Since its humble beginnings, the company has embellish the definitive personal hydration cheater with a desire for continuously reinventing and recreating how grouping hydrate and perform.

“CamelBak prides itself on being forward-thinking in every aspect of our business,” said Chris Strain, Vice President and Chief Marketing Officer at CamelBak. “From the creation development teams to the innovators who handle our website and social media channels, we contest ourselves to encounter newborn ways to do things, and it is our hope that this website opens up an mutual talking to see more most proper hydration.”

To meliorate enter grouping to the CamelBak community and culture, the company is introducing several newborn features, including:

- A creation attach reader when scanned by a smartphone, module directly candid grouping to mutual videos and detailed creation information; - “The Lab,” which includes behind-the-scenes recording of CamelBak products hydrating NASA astronauts, as well as research, development and investigating videos of its most past creation innovations â€" including CamelBak Groove,â„¢ a portable filtration figure that provides admittance to freshly filtered liquid anywhere; - A Bak-Stage Pass to CamelBak’s player community featuring elevation biker Kirt Voreis, LUNA Chix Pro Team criminal Jane Kibil, stand-up paddle sentiency Slater Trout, cross-country and living traveller Mark Weir and a patron of others; - Detailed see aptitude that directs grouping to the hydration choice prizewinning suited for them supported on activity, capacity, countenance and season.

Both the redesigned website and a revved up Facebook follower tender are conception of CamelBak’s campaign to turn the need for single-use liquid bottles. Make a disagreement by visiting the place and involved in the disposable-free dialogue.


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