Velo’s Innovative Saddle Designs for Senso and Plush

Saddle concern Velo focuses on a unified ikon with newborn makeover

In any market, seeable efforts directly catch the tending of consumers and crapper transmit a modify or emphasize awareness. For Velo, a leading concern of saddles, grips and bar tapes, this is a construct the company uses to capitalize on by creating newborn organic designs that emphasize apiece of its brand’s unequalled characteristics. For the assemblage 2012, Velo’s action line, Senso, has been swollen to allow newborn and extra-light rivalry saddles, patch Plush has additional newborn saddles with sporty features. The upgraded product lines, specifically created for the aftermarket, are today distinguishable finished new, smooth designs that exposit the overall pore of apiece brand.

For Senso the seeable organisation has been essentially modified. With its expressive black-andwhite composition, the command conveys an extremely active and impulsive look that boost demonstrates Velo’s direction for its action line. This active organisation has been additional to the 2012 product range, which consists of rivalry saddles equipped with copy injected bases and copy fiber rails. While the sort has previously manufactured saddles in various colours and designs, the majority of the saddles module today exposit the newborn black-andwhite look. Following the performance-based crusade launched at Eurobike 2010, the newborn organisation has today been implemented into the overall strategy. It boost compliments the brand’s pore as a technologically-rich action brand. By streamlining the brand’s seeable appearance, sort acceptance among aftermarket customers module increase.

Plush, Velo’s comfort sort attractive to a large arrange of consumers has been refreshed without losing the saddle’s threesome mode organisation elements: A black and wear cover, chromatic Plush label, and chromatic and white Velo logo. The newborn organisation today features chromatic and black arching lines on the way area adding a timeless look and contributing to a broad acceptance value. To better discern the individual Plush models, the help drawing hit been merged into the organisation and are displayed above the Plush label. The design’s transformation module also extend the brand’s attractiveness to allow a junior generation.

By renewing the aesthetics of the Senso and Plush saddles, Velo creates a joint organisation for apiece of its brands that module be communicated in the forthcoming patch uniting the communication of the existing Plush and Senso sort campaigns with the newborn designs.

Source: Kerstin Thiel www.velosaddles.com

 

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